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課程名稱 |
收益管理與訂價
REVENUE MANAGEMENT AND PRICING |
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開課學期 |
98-1 |
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授課對象 |
管理學院 商學研究所 |
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授課教師 |
郭佳瑋 |
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課號 |
MBA7032 |
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課程識別碼 |
741EM9810 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管二203 |
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備註 |
本課程以英語授課。
總人數上限：50人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/981RM |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
Please see the syllabus |
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課程目標 |
Please see the syllabus |
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課程要求 |
Please see the syllabus |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
1. “Pricing and Revenue Optimization” by Robert Phillips
2. “The Theory and Practice of Revenue Management” by Kalyan T. Talluri, Garrett
J. van Ryzin
3. “Yield Management: Strategies for the service industries” Edited by Anthony
Ingold, Una McMahon-Beattie and Ian Yeoman
4. “Revenue Management and Pricing: Case studies and applications” by Ian Yeoman
and Una McMahon-Beattie
5. “Bargaining Theory with Applications” by Abhinay Muthoo
6. “Game Theory for Applied Economists” by Robert Gibbons
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
2009/09/17 |
Background and Introduction |
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Week 2 |
2009/09/24 |
Introduction to Revenue Management and Pricing |
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Week 3 |
2009/10/01 |
Basic Price Optimization |
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Week 4 |
2009/10/08 |
Price Differentiation |
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Week 5 |
2009/10/22 |
Pricing with Constrained Supply |
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Week 6 |
2009/10/29 |
Revenue Management |
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Week 7 |
2009/11/05 |
Capacity Allocation |
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Week 8 |
2009/11/12 |
Midterm Exam |
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Week 9 |
2009/11/19 |
Network Management |
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Week 10 |
2009/11/26 |
Overbooking |
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Week 11 |
2009/12/03 |
Markdown Management |
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Week 12 |
2009/12/10 |
Customized Pricing |
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Week 13 |
2009/12/17 |
Pricing and Revenue Optimization and Customer Acceptance |
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Week 14 |
2009/12/24 |
Game Theory |
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Week 15 |
2009/12/31 |
Supply Chain Contract Pricing |
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Week 16 |
2010/01/07 |
Final Project Presentations |
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Week 17 |
2010/01/14 |
Final Exam |
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